branding projects
Branding encompasses establishing a visual identity through engaging, cohesive fonts, colors, photo style, and brand voice.
Mid-Hudson Antislavery History Project
2023 | Poughkeepsie, NY
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Developed logo and matching brand style template for web and graphic design
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Earth tones chosen to stress the grounding that occurs through history, the natural process of learning and reflecting, and the need to remember our roots
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Picturesque photo style to tie in the grounding of history with the Mid-Hudson River, witness to the history of slavery in NY
Celebrating the African Spirit
2021 | Poughkeepsie, NY
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Drew color scheme and font styles from the given logo
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Provided photo and texture styles to match the traditional African history that CAS preserves
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Built brand style template to be followed for future web and graphic developments
