ARIANASierra-Chacón

Digital Strategy
Content Management
Creative Design
Marketing

Creating digital experiences rooted in people and purpose.

Washington, DC

Digital strategist with 3+ years of experience

Working across content, design, marketing, and technology to connect organizations with their intended communities.

View my work Get in touch

Featured Work

Case study
Integrating Client-Centered Brand
- Brand strategy
- Content design
- Web
- Visual storytelling
Legal Services Corporation · 2025
Evolving LSC’s visual identity from institution-focused to people-centered through a more intentional system for photography, digital content, brand governance, and web experiences.
View case study
Explore Child Project: Client Storytelling
Case study
Priority Issues Hub
- Content Strategy
- SEO/AEO
- Web
Legal Services Corporation · 2026
Transforming LSC’s priority issues into a centralized digital experience that helps audiences explore how civil legal aid intersects with the people, issues, and communities it serves.
View case study
Case study
Innovations in Technology Conference
- Brand Systems
- Digital Experience
- Event Design
Legal Services Corporation · 2024-2027
Building a cohesive conference brand and attendee experience across campaign creative, web, mobile, print, signage, merchandise, and the live event.
View case study

Marketing Projects

Smaller explorations in marketing, creative strategy, analytics, and design that show how I approach different kinds of problems.

Want the short version?

Experience, skills, tools, and everything else that fits better on one page.